Why a Brand Audit will help your clients recognize who you are.
We’re living in a 21C new world. I call it 21C Business Unusual. Because we’re all having different kinds of conversations across more...
Why some brands nail it (and others fail.)
Today, it’s just not enough to be brilliant. People must know and remember that you are. Imagine this scenario: You’re looking to set up...
What’s an Irresistible Brand Story? Why does it Matter, and Why You Should Give a Damn.
Ever since the cavemen shared stories around the campfire to reading the news updates on our cell screens, story has been at the heart of...
