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JUNE 10-16, 2023


My life can be divided into two phases: before and after meeting Van at The NY Brand She helped me gain clarity around my business and my brand that I hadn’t dreamed possible.

Megan Kent, Founder

Megan Kent Branding Group

New York City


Join a small group 0f visionary business women,

lifestyle entrepreneurs, creative thinkers +makers  

 for a five-day high-energy experience

in the most magical spot

in Mexico. It's designed for those ready to ditch any

brand confusion and claim laser lucid clarity around

what they stand for

and why it matters and why anyone should give a damn.

Want to do this?!


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 June 10-16


San Miguel de Allende, Mexico

The #1 Travel Destination in the world, as voted by Conde Nast Traveler




Think you've avoided the Dead Brand Walking trap?

A few clues:


• You keep wondering why some brands nail it and others fail (and it's driving you crazy?!)

• You know you're not zeroing in on that scintillating spark of yours. It's what gives your brand its own highly-idiosyncratic edge. But you can't seem to tap into it, right?

• You're reluctant to go deeper and recognize your own value,  Even though it's going to help position you as an authority in your field?


• You’re done: You're ready to walk away from your current state of brand anxiety but have absolutely no idea about where to start? 


• You're feeling frustrated because you’re not actually wearing the CEO Brand Guardian hat? 

• You wish you had the courage to show up and share your highly-idiosyncratic brand narrative but not sure what that's really going to look it?



But if you are:

 • willing to look at your business and brand through a different lens? Because I believe your brand is just a feeling people have about you, what you do, why it matters and why anyone should give a damn.


 willing to release those patterns that could be shooting you in the foot? And actually decide that you're now going to (finally) show up -- like you mean it?!


• willing to spark your creative juices, draw out that very highly-idiosyncratic story of yours and just tap into your essence -- and communicate that  you are exactly who you say you are?

• willing to seriously frame that particular message you’re called to share with the world --- and at the level you know you need to?

Van is without question the most creative, energizing and brilliant brand visionary I know. She's able to zero in on a core message and make it sing. She gets whatever point-of-pain you're

experiencing and

knows how to speak to it. Her visual acumen

has a flair that captures eye and mind at the same time.

In addition to being highly talented, she's fun

and entirely pleasurable to work with. I love working with her – pure and simple.

Janet Wigfield, VP

Executive Director

Conferences  & Events

Working Mother Media

New York City

The good news? There’s an easier way.


* the best news? San Miguel de Allende is the most magical place in the world to reimagine your business/brand. Seriously. 

you're a visionary business women, entrepreneur, consultant or creative thinker and you can’t wait to claim your authority, message and power Y/N?


• you want to create a new online service, juicy offering (or you name it) and want to make sure your brand is exuberantly positioned to sway, inspire & influence your new audience Y/N?

• you're ready for your brand/business to show up, make a difference and matter Y/N?


• you know that 2023 is the year you’re going to stand behind your creativity and design smarts and make your dream happen Y/N? 

• btw you know that the streets in San Miguel de Allende are steep, hilly and cobblestoned so packing your stilettos? Not a good idea!




I came away from

an inspiration call with Van completely

super-charged with my mission.

With Van, you’re experiencing branding therapy. Her innocuous questions reveal the answers reaching the core of your work. Then, as an entrepreneur, you move on with your business with clarity.

Caroline Stokes

Founder + CEO


Don't know me? Here's my back story.

Hi there, my name is Mary van de Wiel. Everyone calls me Van!

OK. So my exuberance as a non-linear thinker and a creative interpreter of invisible clues

has always taken center stage.

On a more serious note, however, I'm also acknowledged as an international branding maverick, educator and visionary in the brand intelligence arena for the past 35+ years.

As chief creative director and founder of my award-winning branding and design agency

with offices in Brooklyn NY and Sydney, I've always been on a quest for humanizing business.

And, of course, bringing more meaning and purpose to the business table.

Dubbed brand psychologist and trusted provocateur by our corporate clients, 

what does that tell you!?


Since successfully selling the agency, and now working with high-achievers

and entrepreneurial women, I love helping them recognize

who they are --- so others can. Because that’s when real transformation

around your brand and business fully takes place!

I now wear two hats (like most of us do!)

Recently I launched my own fashion and lifestyle brand, Black Line Crazy (BLC)

in the middle of Mexico. It all started with bold mark-making (I use black acrylic house paint)

and then I started to create my own crazy, off-kilter kind of brand.

That’s exactly why I've designed this Brand Lab Intensive. Sharing my best-kept secrets,

we'll look at the entire process of recognizing the value

you’re bringing to the table and then, preparing your brand

so it reflects your core energy, communicates

your story, articulates your unique message and invites people on a journey.

Because I believe that's exactly where creativity, intention and innovation – boldly interest

Looking for more info re the BLack Line Collection? 

and here's more info re my work/life

btw A Dutch sea captain's daughter, I learned at an early age how to sail. I'm convinced that's why I can always spot the horizon. Even in stormy weather. You know, I believe that spotting the horizon and the invisible clues on the landscape clearly help in business.

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Van is brilliant! It is my honor to encourage others to work

with Van. She is uniquely creative and innovative and she brought that same eye to my work.

She could see my vision whereas others have tried to force their vision on me. Plus her communications style shows keen understanding of business, strategy and service.

She gave specific feedback that helped my brand and marketing grow. It turns out, she also helped me grow as a person too.

Van’s expertise, generosity and zest for life are contagious!

Work with her any chance you get!

Kelly Brynes, Founder, CEO

 Professor, Executive Coach

Voyager Consulting Group



Just like her promise to zing your brand, Van will spark your creative juices,

draw out your story,

play back your thoughts,

zone in on your essence, and it will be a blast:

A day when time will stand still and your unconscious takes form and meaning

with a clarity so obvious you’ll wonder how you didn’t see it. 


Annalie Killian

VP, Strategy & Partnerships

TED speaker

sparks  & honey

New York City

Imagine what it would feel like to:

Be seen, valued and recognized so you can confidently take next steps in your business.

• Transform your mindset/heart/soul & present yourself with ease to those who need your work. 

• Recognize & own the true value you bring to the table and have that reflected in the way you and your brand are presented online and in person.

• Know exactly what makes your brand different and why people will want to work with you and buy from you.

• Nail your brand story and messaging in the most real, human way, allowing your audience to develop a natural know, like and trust factor with you.

• Be bolder. Walk outside the line. Be more playful. Share the truth of your message without worrying about other’s opinions. (And walk away with a twinkle in your eye and a spring in your step! Because you know you are making a difference!)

Here’s what you can count on:


  • 1:1 attention from me, plus a potent dose of creative insights, big concept ideas, copy slants. 


  • Tapping into what’s your purpose behind your brand and product and how to bring more meaning to the table.


  • A look at what’s really going on beneath the surface of your brand, analyze what’s working (and what's not). And enhance your brand  EQ so people can connect more authentically with you.


  • The chance to revisit your values: Being mindful and values-influenced is going to inspire others. It’s the key factor to building long-term trust with your customers.


  • We'll discover YOUR WHY. After all, it’s much more meaningful than WHAT you do or HOW you do it. It will reframe everything you do. Guess what? People will feel the difference.


  • The opportunity to reimagine, rethink and rewrite your brand story so it reveals exactly who you are. People will want to buy from you because they’ll pick up on the authentic messaging.


  • A supportive and energizing space to plot, play, collaborate, connect and zing with like-minded people. FYI This is about interaction, connection and getting real feedback from others, too. You’ll walk away transformed by the possibilities.


Van is a one-off. Her creative energy is awesome. She has great style. But most importantly she really understands what makes brands tick — both on the inside and outside in
the market place.

When we worked together in Sydney, she was way ahead of the game, so it’s no surprise to me that today she is

an acknowledged leader and innovator in the global branding space.

Julian Canny

Consultant & Agency Founder

Sydney, Australia

A 5-day Intensive Schedule


 Group Session on setting your HIGLY-IDIOSYNCRATIC VALUES. You’ll define and revisit your values so they resonate with you and your audience. Being values-influenced inspires, infuses and refreshes your brand story with more meaning. You’ll see that your audience will be clamoring to buy from you or work with you.   


• Group Session on MEANING AND PURPOSE.  We’ll turn the lens inward on your intention, values, emotions, goals, dreams and hopes so your messaging will resonate more with people -- and hit home.


• Group Session on YOUR WHY. We’ll set out on the journey of discovering YOUR WHY. After all, it’s much more meaningful that WHAT you do or HOW you do it. Because once you know your WHY, you’ll be able to reframe everything you do. People will feel the difference. Guaranteed.



You’ll focus on raising the Emotional Intelligence (EQ) around your own brand and business. It takes a willingness to connect in a more transparent and authentic way. It’s exactly what creates more trust.             

 • Group Sessions on CREATIVITY + BRAND STORY.

This is an opportunity to reimagine and rewrite your brand story so it reveals who you are and what you stand for. People will want to buy from you and work with you because they’ll pick up on the authentic messaging. This is about fully owning your work, story, style and messaging and expand your vision to inspire deeper transformation and offer greater service. (You’ll never keep your audience at arm’s length again.)



9 x Juicy Brand Bonuses:



You'll get to sit on the hot seat for Van's signature Brand Audit where, with a laser-sharp focus, she’ll spot, identify and interpret the invisible clues embedded in your brand – and the best part? She'll transform them into more irresistible, heart-felt language. On the spot. Your self-worth will be undeniable.



A highly-renowned professional photographer who knows how to take exuberantly cool pics will take several headshots to match your new brand energy!   



A nationally-known social media/marketing stylist and forecaster will present 2023 trends and critical must-haves when it comes to your digital marketing. Known for her digital audits and unique strategies, you'll learn how to stand out in this competitive digital marketplace.



A leading graphic designer and big-picture visual thinker will present suggestions, tips and new ways of reconsidering your logo. The important thing? It's your own unique visuals that will always tell your story in a much more dramatic and impactful way.  #holdyourbreath!     


San Miguel de Allende is the ideal magical and artistic environment in which to reimagine your brand. Van is also drawing on her artistic community and collaborators, inviting a few globally-recognized retail visionaries and leading designers in SMA to share their own best-kept secrets, brand stories and launch success ideas with you.         



You’re invited to visit Van’s BLC studio to explore all the products she’s been designing and her latest work. What’s more, she’ll share some crazy stories about how it all happened including some of the big mistakes she made along the way!



We'll make time to whisk you away to see some inspiring spots in town. Guess what? You’ll leave San Miguel de Allende wishing you were coming back (sooner than later!)      



To keep you accountable and moving forward, we’ll schedule 2 x 30-minute calls (over the next 2 months following June 16, 2023) to check in with you and monitor the progress you’re making. We’re going to make sure you’re confident and moving forward.



Your very own Black Line Crazy portrait! Van will use one of your NEW head shots and create a crazy, compelling and special image of you. Corporate clients pay her big bucks to create a BLC portrait. For, example, as a farewell gift for one of their corporate executives! #holdyourbreath


PRICING: The NY Brand Lab Intensive


$5345 USD Single Occupancy

$4845 USD  Double Occupancy

To make sure it’s a good fit for you, let's first schedule a call  with Van. Email

Payment Includes: 

• Five-day Brand Lab Intensive sessions, presentations, exercises & materials

• 6-night accommodation at a luxury, design-influenced private residence in one of the best parts of town. 


• Spectacular rooftop terrace and spectacular sunset views of The Parroquia, as well as private courtyards. There are 3 bedrooms in the design-oriented private residence, each with an ensuite bathroom. One bedroom has a king bed, the second bedroom has a queen bed and one bedroom has twin beds. 

• In addition, four stunning private bedrooms with ensuite bedrooms are available in a beautiful hacienda/boutique hotel directly across the street. It has pool and the same rooftop terrace and amazing sunset views. There are single occupancy and double occupancy bedrooms available. 

• Saturday night welcome cocktails on arrival on June 10th. Includes dinner on the roof top. Ditto a farewell dinner on the rooftop.

• All sumptuous meals: full breakfasts, catered lunches and superb dinners every night in some of the best restaurants in San Miguel

• Transportation to and from the Queretaro airport or Leon, Guanajuato airport in Mexico. 

What's not included:

Only your airfare.  All you need to think about is booking your flight!

Two payment options:

  1. FULL PAYMENT AT TIME OF BOOKING: A full payment of $4845 for a double occupancy room is due when you sign up for the Brand Lab.  If you who pay in full at the time of booking, you'll receive a 1:1 online 90 minutes branding session with Van prior to the conference. 

  2. For single occupancy rooms, an additional $500 is due at the time of booking for a total of $5345. When you pay in full at the time of booking, you'll receive a 1:1 online 90 minutes branding session with Van prior to the conference as well as a followup private online session within 90 days of the completion of the conference.

  3. EXTENDED PAYMENT PLAN: An extended payment plan is available for an additional cost with three installment payments. This is only available through the end of March.

  • Double Occupancy Extended Payment PlanA $1950 deposit is due upon booking. A second installment payment of $1950 is due March 31 and a third and final installment payment of $1950 is due by April 30, 2023


  • Single Occupancy Extended Payment Plan: A deposit of $2116 is due upon booking for single occupancy.  A second installment payment of $2116 is due March 31 and a third and final installment payment of $2116 is due by
    April 30.


  • All payments must be received by April 30.


  • No private pre- and post-workshop sessions are offered with the payment plans.


  • Cancellation Policy: Due the exclusive nature of The NY Brand Lab, refunds are not possible and travel insurance is required which will cover any unexpected or last minute cancellations, as well as medical emergencies. There are many to choose from, such as Travel Guard.

What to say about Van?

That’s a tall order!

Van is a prodigious thinker. One of those rare individuals who can effortlessly fuse creative insight and intuition with razor-edge intellect. Van is as comfortably eloquent with words as she is fluent with the language of visual communication.

Succinct, sharp and always sophisticated in everything she does, Van is a true original. In short,

I would have no hesitation to recommend her for any creative or branding workshop or assignment where big ideas

play center stage.

Mark Rogers

RAW Design & Innovation

New York City


You're interested. Great!


1) First, let's schedule a zoom call. Email me with a

few options/times that suit you. E:

2) Click on the button above Let's Get Started so I can

understand a few things about you before the call!

3) On our zoom call, I'll be keen to hear what you're

specifically looking for, we'll explore all the options and get all your questions answered.


4) Together we can make sure this is a fabulous match for you.


5) Then we'll look at booking your room! YAY

How does that sound for starters?

Van looks at life through the lens of an artist, consultant and philosopher

 and looks at brands in a similarly dynamic way that is just right for

our hectic times. From the heart, her energy and creativity infuse all her work for the brands and the communities they serve. Her outlook is also shaped by a career of amazing leadership appointments. Any brand will be the better for meeting her.

Nick Stravs

Agency and Campaign Principal

Montreux,  Switzerland + Sydney, Australia

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