Life, as we know it, has changed. There's no doubt about that.

That's why daring to walk outside the line, right now,

has never been more important. 


My approach, as a branding expert, is unusual. 

I help people and organizations be more daring in their thinking, actions and leadership.


Because there's no holding back when

it comes to daring a greater life.


I came away from an inspiration call with Van completely

super-charged with my mission. With Van, you’re experiencing branding therapy. Her innocuous questions reveal the answers reaching the core of your work. Then, as an entrepreneur, you move on with your business with clarity.

Caroline Stokes

Founder + CEO


You can keep skimming

the surface of complacency or you can get 90 minutes of life-changing advice. Make a decision

and make it right.

Stacey Turmel

Legal Compliance Attorney


Just like her promise to zing your brand, Van will spark your creative juices,

draw out your story,

play back your thoughts,

zone in on your essence, and it will be a blast:

A day when time will stand still and your unconscious takes form and meaning

with a clarity so obvious you’ll wonder how you didn’t see it. 


Annalie Killian

VP, Strategy & Partnerships

TED speaker

sparks  & honey

New York City





THE GOAL To help business professionals dare to reimagine and reposition their world. We're talking about challenging the way you perceive your brand, culture and organization in a way that's more meaningful, relevant and more purposeful to you. Of course, feeling more exuberant (along the way) makes a difference. That's the reward of the Art of the Dare. You show up more authentically.


1:1 attention, a potent dose of creativity, insights and ideas around how to create more meaningful, emotional messaging around your brand, business and culture.


A clarified vision around your brand's behavior and business’ undeniable value. Imagine:a caffeinated jolt.

A supportive, sophisticated space to plot, play and collaborate, connect and create some bold storytelling that enhances your brand.__totally. 

Count on being challenged: Dare to see your brand through a different lens that will not only transform your mindset, it’ll boost your ability to develop a values-congruent business. 

Discover your why. After all, it’s much more meaningful than WHAT you do or HOW you do it. Because once you know your WHY, you’ll be able to reframe everything you do. PS People will feel the difference.  


The ability to zero in on that scintillating spark of yours. It's what gives your brand its own highly-idiosyncratic edge.


Keeping your clients at arm’s length? Not an option. We'll work on how to communicate that you are who you say you are. After all, people can spot a Dead Brand Walking a mile away, right? The clues? A listless energy. Lights are off. No one's at home.


Amp up your brand's energy quotient If it's lacking luster, we'll work out what kind of energy you can bring to the table. This will impact your visibility and credibility factor. 


Look at what's really going on beneath the surface of your brand. We’ll analyze what’s working and then, what’s shooting you in the foot. We’ll enhance the emotional intelligence behind your brand (EQ) because people today are longing to connect in a more transparent and authentic way.

An emboldening strategy. Let's face it, this shift is inviting us to bring a different kind of energy to all that we’re doing. Creating an engaging & irresistible business brand – with a high emotional quotient – has never been more critical. The good news? It's going to be exactly what leads people to want to know you, trust you, hire you and work with you.

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Nimble, imaginative, passionate, expert, curious, truth teller – all things that elevate a brand engagement with Mary van de Wiel from utterly effective to truly fabulous. 


Nick Stravs


C-Matrix Communications, Lausanne, Switzerland


7 facts to wrap your head around before making a decision.

Fact 1:  Emotional intelligence and self-awareness are today’s meta-skills for creating an irresistible brand. Courage and the desire to be transparent is always going to resonate and hit home with people.  Ready to handle that?

Fact 2:  We're now having more conversations 24/7 with more people than ever before. Hello, Zoom. Imagine: thousands of snippets of dialog whirling around your brain. Are you paying enough attention to the story you're actually communicating out there? Are you minding your brand's behavior?  


Fact 3: Your values shape and define who you are, what you do and why you do it. When you can identify and champion your own values (own, live and breath them), your brand is going to be much more compelling. People will feel the difference. How are you doing on this front?


Fact 4:  We’re living in new world. Your brand now needs more clarity in order to make more meaningful connections that are actually going matter to people. How do you think your brand would score on this one?


Fact 5:   Confused minds don’t buy. So if you’re paying attention to what people are longing for and make it easy for them to work with you or buy from you__ you’re going to be way ahead of the pack. Are you offering a transformational experience? If yes, are you noticing people’s eyes gleaming? Hearts beating faster?


Fact 6:  There’s a chance your brand’s invisible clues might be shooting you in the foot and getting in the way of your business success. Ready to take a look at those invisible triggers?

Fact 7:  If you’re willing to go deep and look at recognizing your own value, it’s going to help your business brand get recognized. It’ll help get you noticed, attract clients and consulting opportunities. Willing to go deep?



Van is a one-off. Her creative energy is awesome. She has great style. But most importantly she really understands what makes brands tick — both on the inside and outside in
the market place.

When we worked together in Sydney, she was way ahead of the game, so it’s no surprise to me that today she is

an acknowledged leader and innovator in the global branding space.

Julian Canny

Consultant & Agency Founder

Sydney, Australia


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Van’s work opened my eyes to the fact that telling a story about what we do simply isn’t enough. She helped me  realize the power of story.

She was quick to grasp both the opportunities and the challenges our business faces and has inspired me to think differently. Thanks, Van!

Carol Frohlinger, Esq. Principal Negotiating Women Inc.

New York City

Simon Sinek - START WITH WHY


Dorie Clark -