WORK WITH ME
Life, as we know it, has changed. There's no doubt about that.
That's why daring to walk outside the line, right now,
has never been more important.
My approach, as a branding expert, is unusual.
I help individuals and and their organizations be more daring in their thinking, actions and leadership.
Because there's no point in holding back if
you want to live a greater life.
I came away from an inspiration call with Van completely
super-charged with my mission. With Van, you’re experiencing branding therapy. Her innocuous questions reveal the answers reaching the core of your work. Then, as an entrepreneur, you move on with your business with clarity.
Founder + CEO
You can keep skimming
the surface of complacency or you can get 90 minutes of life-changing advice. Make a decision
and make it right.
Legal Compliance Attorney
Just like her promise to zing your brand, Van will spark your creative juices,
draw out your story,
play back your thoughts,
zone in on your essence, and it will be a blast:
A day when time will stand still and your unconscious takes form and meaning
with a clarity so obvious you’ll wonder how you didn’t see it.
VP, Strategy & Partnerships
sparks & honey
New York City
* 6-WEEK NY BRAND LAB: DARE TO WALK OUTSIDE THE LINE
* 90-MINUTE BRAND AUDIT: RECOGNIZE THE INVISIBLE CLUES SHOOTING YOU IN THE FOOT?
+ It's been such a tough time. And we've been at this already __for such a very long time, right?
+ That's why I'm inspired to put together this pilot program online. You see, I hosted my signature NY Brand Lab in my studio in DUMBO, Brooklyn for many years and then, I took it on the road across the US, Mexico and Australia__and now it's going online for the first time!
+ This NY Brand Lab is designed for open minded, curious business owners, creative thinkers and change agents who are hopeful about their future __BUT right now, they're longing to feel more exuberant about creating a more scintillating, more human and more meaningful business and brand.
STARTS October 14- November 18, 2021
6 weeks | 6 x 90 minute zoom sessions
Thursdays 12noon EST
BONUS 1 A mini-Brand Audit where I spot the invisible clues shooting you in the foot!
BONUS 2 Your own personalized Black Line Crazy Portrait. (Don't know anything about BLC Portraits? Will attach samples this week.)
INTRODUCTORY ONLINE OFFER $497
Keen to get onboard? Email me__ email@example.com
and let's get on a short call to discuss! Years ago, this one-day workshop was $1997 but don't want the cost to discourage anyone from signing up for the online version.
Book after Sept 20, it goes to $697.
THE BIG IDEA To help open-minded business professionals dare to reimagine their world. I'm talking about challenging the way you perceive your brand and business in a way that's more meaningful, relevant and more purposeful to you. Of course, feeling more exuberant (along the way) makes a big difference. That's the reward of daring to show up. Because it means you show up more authentically. How does that sound for starters?!
YOU CAN COUNT ON
1:1 attention, a potent dose of creativity, insights and ideas around how to create more meaningful, emotional messaging around your brand, business and culture.
Imagine: A caffeinated jolt. A clarified vision around your brand's behavior and business’ undeniable value. A supportive, sophisticated space to plot and play and collaborate. And create a dose of bold storytelling that enhances your brand.
Discover your why. After all, it’s much more meaningful than WHAT you do or HOW you do it. Because once you know your WHY, you’ll be able to reframe everything you do. PS People will feel the difference. This is about zeroing in on that scintillating spark of yours. It's what gives your brand its own highly-idiosyncratic edge.
Keeping your clients at arm’s length? Not an option. We'll work on how to communicate that you are who you say you are. After all, people can spot a Dead Brand Walking a mile away, right? The clues" A listless energy. Lights are off. No one's at home.
Amp up your brand's energy quotient If it's lacking luster, we'll work out what kind of energy you can bring to the table. This will impact your visibility and credibility factor. We’ll look at what’s working and then, what’s shooting you in the foot. We’ll enhance the emotional intelligence behind your brand (EQ) because people today are longing to connect in a more transparent and authentic way.
An emboldening strategy. Let's face it, we're being invited to bring a different kind of energy to all that we’re doing. Creating an engaging & irresistible business brand – with a high emotional quotient – has never been more critical. The good news? It's going to be exactly what leads people to want to know you, trust you, hire you and work with you.
KEEN, WILLING AND READY?! If this resonates with you, send an email to me: firstname.lastname@example.org. We'll hop on a short call to make sure this is the best workshop for you. Holding my breath!
Nimble, imaginative, passionate, expert, curious, truth teller – all things that elevate a brand engagement with Mary van de Wiel from utterly effective to truly fabulous.
C-Matrix Communications, Lausanne, Switzerland
Van is a one-off. Her creative energy is awesome. She has great style. But most importantly she really understands what makes brands tick — both on the inside and outside in
the market place.
When we worked together in Sydney, she was way ahead of the game, so it’s no surprise to me that today she is
an acknowledged leader and innovator in the global branding space.
Consultant & Agency Founder
ESSENTIAL READING: 7 Facts to Wrap your Head Around before Making a Decision
Fact 1: Emotional intelligence and self awareness are today’s meta-skills for creating an irresistible brand. Courage and the desire to be transparent is always going to resonate and hit home with people. Ready to handle that?
Fact 2: We're now having more conversations 24/7 with more people than ever before. Hello, Zoom. Imagine: thousands of snippets of dialog whirling around your brain. Are you paying enough attention to the story you're actually communicating out there? Are you minding your brand's behavior?
Fact 3: Your values shape and define who you are, what you do and why you do it. When you can identify and champion your own values (own, live and breath them), your brand is going to be much more compelling. People will feel the difference. How are you doing on this front?
Fact 4: We’re living in new world. Your brand now needs more clarity in order to make more meaningful connections that are actually going matter to people. How do you think your brand would score on this one?
Fact 5: Confused minds don’t buy. So if you’re paying attention to what people are longing for and make it easy for them to work with you or buy from you__ you’re going to be way ahead of the pack. Are you offering a transformational experience? If yes, are you noticing people’s eyes gleaming? Hearts beating faster?
Fact 6: There’s a chance your brand’s invisible clues might be shooting you in the foot and getting in the way of your business success. Ready to take a look at those invisible triggers?
Fact 7: If you’re willing to go deep and look at recognizing your own value, it’s going to help your business brand get recognized. It’ll help get you noticed, attract clients and consulting opportunities. Willing to go deep?
KEEN, WILLING AND READY?! If this resonates with you, send an email to me: email@example.com. We'll hop on a short call to make sure this is the workshop for you. Holding my breath!
BOOK A SIGNATURE BRAND AUDIT | 90-MINUTES
FACT 1 Right now, huge paradigm shifts are changing the way we do business. Let's call it 21C Business Unusual. The possibilities & opportunities out in the world (mixed with the noise and information overload) are expanding at a staggering rate. That means you just have to have a keener sense of clarity around what you do and why you do it__and the ability to make more meaningful, emotional connections with people. How are you doing on that front?
FACT 2 As digital natives in these particularly surreal times, we’re now having more conversations 24/7 with more people than ever before. Imagine the thousands of snippets of dialog whirling around inside your brain and around your business (every second.) Are you paying attention to the message you’re actually communicating?
FACT 3 Confused minds don’t buy. If you’re mindful about what people are longing for and make it easy for them to work with you or buy from you__ you’re way ahead of the rest.
If you offer a transformational experience, people’s eyes will be gleaming, their hearts beating faster! In the 90-minute Brand Audit, we tap into what you really stand for and why it matters. The Brand Audit is one-part reality check. One-part strategy session. One-part marketing assessment.
PS It’s highly likely your brand’s invisible clues might be shooting you / your business in the foot __ and getting in the way of your business success. (Are you ready to take a look at those invisible triggers?!)
Here’s how it works:
Interested to get started? Email firstname.lastname@example.org and we'll get on the same page re what you're looking for! After that, and making a payment via Zelle or Paypal, we'll schedule a 20-minute introductory chat on zoom. I want to hear what you most need to walk away with after the session. We’ll also schedule a time and date for our 90-minute zoom call. Within the next 24-48 hours, you can expect an Audit Questionnaire document for your responses. I’ll already have tweaked the Audit Questionnaire so it’s highly personalized for you __ full of prods and prompts to help you rethink your brand. FYI Your answers are all strictly confidential, needless to say.
My process | 2-hour review and research. After I receive your document, I review your responses, prowl around your offline and digital presence, identify the emotional clues embedded throughout your world – including the invisible triggers that tell your audience go away, don’t buy or stick around awhile! I evaluate your messaging, research the market and create some initial findings. I’ll pick up a sense of the fundamental points of pain around your brand so we’ll move quickly and make sure you walk away some high-value information. I help you understand not just the tone of your online conversations, but more importantly, identify the underlying invisible clues, issues and intentions behind those dialog snippets.
On our scheduled 90-minute Zoom call. You’ll walk away with a clearer vision of your brand and business’ undeniable value – and how to re-package your values, your story or your WHY so your clients lean in closer, eyes gleaming and come back for more. You’ll have creative ideas for a more synergistic and emotional brand dialog that will provoke and captivate your audience. FYI This can provide the foundation for creating powerful, highly effective marketing programs.
Then we'll schedule a 45-minute Follow Up Call. We all know that making changes and adjustments can take time. After working on so many Brand Audits in the past 10 years, I’ve found that scheduling follow-up calls makes a big difference. It gives you time to absorb and integrate, then edit and tweak the changes online. The only requirement is that we make this session happen within two months of our initial Brand Audit call. (Deadlines are important because they keep us focused.)
“Van can switch from multinational to entrepreneur mindsets in a flash – across sectors, channels and audiences but with a brand’s own story running fast through each. She has the instinct of a true marketer that shapes every story right – and a client side manner built on trust and rapport to bring it all together. I think any brand will be the better for being audited by her.”
--- Nick Stravs, EVP International Consulting EMEA Weber Shandwick Switzerland webershandwick.com
Brand Audit Investment: $1500
“Van is the quintessential branding expert. Her Brand Audits are a “must do” if you want advice on how to quickly capture people’s attention, immediately engage them and have them understand the essence of your brand. She’s smart and a delight to work with.”
--- Michele Brown, President / Women Presidents’ Organization (WPO)
If you have any questions at all about the process, get in touch — email@example.com. We'll work out what you most need to walk away with, expectations, outcomes and more. Looking forward to working with you!
Van’s work opened my eyes to the fact that telling a story about what we do simply isn’t enough. She helped me realize the power of story.
She was quick to grasp both the opportunities and the challenges our business faces and has inspired me to think differently. Thanks, Van!
Carol Frohlinger, Esq. Principal Negotiating Women Inc.
New York City
WHY BRANDS MATTER
THE MAGIC PIECE IN BRANDING
THE ART OF BRAND STORYTELLING