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Life, as we know it, has changed. There's no doubt about that.

That's why daring to show up in your business,

being transparent and walking outside the line, right now,

has never been more important. 


Dubbed brand psychologist by Time Inc. Magazines because I suggested we talk about reader's 'feelings' before launching their national women's magazine, what I really do is  

help individuals recognize who they are (so others can) and be more daring in their thinking, actions and ways of being.


I came away from an inspiration call with Van completely

super-charged with my mission. With Van, you’re experiencing branding therapy. Her innocuous questions reveal the answers reaching the core of your work. Then, as an entrepreneur, you move on with your business with clarity.

Caroline Stokes

Founder + CEO


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You can keep skimming

the surface of complacency or you can get 90 minutes of life-changing advice. Make a decision

and make it right.

Stacey Turmel

Legal Compliance Attorney



Just like her promise to zing your brand, Van will spark your creative juices,

draw out your story,

play back your thoughts,

zone in on your essence, and it will be a blast:

A day when time will stand still and your unconscious takes form and meaning

with a clarity so obvious you’ll wonder how you didn’t see it. 


Annalie Killian

VP, Strategy & Partnerships

TED speaker

sparks  & honey

New York City








If you're a curious, exuberant and open-minded entrepreneur who wants to reimagine your business and your world, let's work together and see what's the most meaningful, relevant and more purposeful direction for you and your brand!


Because I believe your brand's most important job is to fully express who you are, what you do, why it matters and why any of us should give a damn.

It all starts with SELF EXPRESSION. Pulling back the layers. And looking at what makes you tick. That's exactly how you'll feel the MOST recognized, valued and confident.


Ready to shift your thinking around your brand? 



Inspiring. Intense. Intuitive. Exhilarating. Life Changing. Results oriented. If you're looking to have an outside perspective on all that you are doing around your organization or your business brand, let's talk. 


Because if you're looking for life-changing and eclectic insights that regularly come up in these intensive branding programs, you're in the right place.


If you're concerned your brand might be on autopilot, dysfunctional or perhaps irrelevant, you might have already fallen into the Dead Brand Walking trap. That's a serious issue...

So we'll focus on bringing a more vibrant and exuberant purpose back to the table. There's only one catch. You can't be risk averse! I work fast so I'll be right there to support you and work out what's holding you back AND what's making you tick. Before we start, I'll already know (thanks to a questionnaire) exactly what's driving you crazy and what your biggest point of pain is all about. Email to book a 30 minute exploratory chat.


Three 1:1  x 90 min coaching sessions

Includes ongoing email support between sessions

Does this sound like you right now? 

1) You know you're on the right track but you still feel your brand is not fully communicating who you are. So we'll pull back and start understanding what's behind your WHY could be the answer here. 

2) You know you're not zeroing in on that scintillating spark of yours. It's what gives your brand its own highly-idiosyncratic edge. But you can't seem to tap into it, right? We'll tap into what's really going on and get up close and personal round that intuitive spark of yours. Guaranteed.


3) You're reluctant to go deeper in order to recognize your true value. Even though you know it's going to help position you an authority in your field, yes? A critical piece in expanding your brand, this is where you'll get to live and breathe your values 24/7. People will notice the difference.


4) You're done. You're ready to walk away from your current state of brand anxiety but you have absolutely no idea WHERE to start? We will take a close look at what motivates, excites and drives you? We'll see what's the missing piece and together, you'll walk away knowing your true worth. (You'll also walk with a spring in you step and a twinkle in your eye!)


After getting to know you, reviewing your site and studying your answers to a comprehensive Brand Questionnaire, I'll deliver a compellingly honest Mini-Brand Audit, and then we'll start specifically looking at three things:

(i) How to start defining who you are

(ii) How to succinctly, irresistibly explain what you do (so everyone gets it immediately)

(iii) And then, we'll be working on your WHY so you'll walk away with your refreshed and unique tagline.  Email to book a 30 minute exploratory chat.


Six private x 90 min coaching sessions

Includes ongoing email support between sessions


Imagine what this would feel like:

You want to transform your mindset and present yourself easily to THOSE who most need your work.

• You want to nail your brand story and messaging in the most real, human way so your audience can get to know, like and trust you.

•  Or you want to create a new service or offering  (you name it) and want to make sure your brand is exuberantly positioned and poised to sway, inspire and influence your new audience, yes? We'll work out the strategy for the next three months with your top priorities and then we'll go step by step. I'll work with you (as your private copywriter) to craft a compelling brand story that will hit home and we'll address all your issues that are needing some care and attention. Your brand will be totally re-energized!

 Email to book a 30 minute exploratory chat.


So many people right now are passionate about what they do and they're hopeful about their future BUT they're feeling frustrated and not sure HOW to create a more scintillating, more human and more meaningful brand for their business. If that sounds familiar, think about daring to be more creative and playful. Because that's the magic piece. It's what makes all the difference.



I. Creativity + Storytelling  Learn how to tap into your own authentic story about who you are, what you do and why it matters.


2 Brand Behavior  Become aware of the extent to which you show up in your business (like you mean it) and how that actually impacts your potential audience.


3 Master of Serious Play  Build trust, bring compassion, a heightened sensitivity and the ability to put yourself in someone else’s position.  This is about rethinking the tone of your voice.


4 Emotional Intelligence   Share your story in a new, provocative way. It’s what helps people connect emotionally with you.


5 Meaning + Purpose  Spot the difference between your Tangible Offering vs your Intangible Deliverables. What’s the difference? It will help explain your WHY.


6 Values Your values shape and define who you are. When you can identify and champion your own values (own, live,  breathe them), people feel the difference. 




A CAFFEINATED JOLT Imagine a clarified vision around your brand's behavior and business’ undeniable value. A supportive, sophisticated space to plot and play and collaborate. And create a dose of bold storytelling that enhances your brand.

DISCOVER YOUR WHY After all, it’s much more meaningful than WHAT you do or HOW you do it. Because once you know your WHY, you’ll be able to reframe everything you do. PS People will feel the difference.  This is about zeroing in on that scintillating spark of yours. It's what gives your brand its own highly-idiosyncratic edge.

KEEPING YOUR CLIENTS AT ARM'S LENGTH/ NOT AN OPTION  We'll work on how to communicate that you are who you say you are. After all, people can spot a Dead Brand Walking a mile away, right? The clues" A listless energy. Lights are off. No one's at home.


AMP UP YOUR BRAND'S ENERGY QUOTIENT If it's lacking luster, we'll work out what kind of energy you can bring to the table. This will impact your visibility and credibility factor. We’ll look at what’s working and then, what’s shooting you in the foot. We’ll enhance the emotional intelligence behind your brand (EQ) because people today are longing to connect in a more transparent and authentic way.


Creating an engaging & irresistible business brand – with a bold emotional quotient – has never been more critical. The good news? It's going to be exactly what leads people to want to know you, trust you, hire you and work with you. 


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Nimble, imaginative, passionate, expert, curious, truth teller – all things that elevate a brand engagement with Mary van de Wiel from utterly effective to truly fabulous. 


Nick Stravs


C-Matrix Communications, Lausanne, Switzerland

Van is a one-off. Her creative energy is awesome. She has great style. But most importantly she really understands what makes brands tick — both on the inside and outside in
the market place.

When we worked together in Sydney, she was way ahead of the game, so it’s no surprise to me that today she is

an acknowledged leader and innovator in the global branding space.

Julian Canny

Consultant & Agency Founder

Sydney, Australia

Simon Sinek - START WITH WHY
Dorie Clark -


 Fact 1:  Emotional intelligence and self awareness  are today’s meta-skills for creating an irresistible brand. Courage and the desire to be transparent is always going to resonate and hit home with people.  Ready to handle that?

Fact 2:  We're now having more conversations 24/7 with more people than ever before. Hello, Zoom. Imagine: thousands of snippets of dialog whirling around your brain. Are you paying enough attention to the story you're actually communicating out there? Are you minding your brand's behavior?  


Fact 3: Your values shape and define who you are, what you do and why you do it. When you can identify and champion your own values (own, live and breath them), your brand is going to be much more compelling. People will feel the difference. How are you doing on this front?


Fact 4:  We’re living in new world. Your brand now needs more clarity in order to make more meaningful connections that are actually going matter to people. How do you think your brand would score on this one?


Fact 5:   Confused minds don’t buy. So if you’re paying attention to what people are longing for and make it easy for them to work with you or buy from you__ you’re going to be way ahead of the pack. Are you offering a transformational experience? If yes, are you noticing people’s eyes gleaming? Hearts beating faster?


Fact 6:  There’s a chance your brand’s invisible clues might be shooting you in the foot and getting in the way of your business success. Ready to take a look at those invisible triggers?

Fact 7:  If you’re willing to go deep and look at recognizing your own value, it’s going to help your business brand get recognized. It’ll help get you noticed, attract clients and consulting opportunities.









Insightful with a remarkable ability to get to the heart of the matter, you listened -- then brilliantly zeroed in to help reinvigorate my business. 

You cracked something wide open for me! Thanks, Van.


Pam Levine

Brand Experience Specialist

Levine Luxury Branding

New York City

Back Story | Unedited Version

The NY Brand Lab  Taking her signature workshop on the road around the USA, Latin America and Australia, they're designed for both entrepreneurs as well as for the corporate arena. Recent corporate gigs have included Viacom (New York), Comcast Cable (Philadelphia), Time Warner Cable (Los Angeles), ABC Innovation (Sydney) and AMP (Sydney) 

Advisor and Branding Coach Working with entrepreneurs, innovators CEOs, she helps them tell their own brand story so it resonates deeply and hits home. It's really about bringing more meaning, purpose and energy back to the table. BTW your brand is just a feeling others have about who you are and what you do.

Speaker Invited to speak at national conferences, associations and innovation labs, her specialty is around why one brand nails it (and others fail: The Women Presidents' Organization (New York), Nestle Nespresso Global Brand Community Workshop (Lausanne, Switzerland), The Australian Institute of Management/AIM (Sydney), American University’s MBA Program (Washington, DC), The Australian Human Resources Institute Conference AHRI (Melbourne), International Business Women’s Association (Mexico City),  National Association of Female Executives (NAFE), Women’s Leadership Summit (New York City) and many more.


The NY Brand Lab Radio. Every Wednesday morning at 10am EST sharp, she interviewed creative thought leaders like Simon Sinek, Dorie Clark and Brian Collins —daring them to share their best-kept branding secrets.

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