top of page



Life, as we know it, has changed. There's no doubt about that.

That's why daring to walk outside the line, right now,

has never been more important. 


Dubbed brand psychologist by Time Inc., my approach is unusual. 

Because I help individuals recognize who they are (so others can) and be more daring in their thinking, actions and leadership.



I came away from an inspiration call with Van completely

super-charged with my mission. With Van, you’re experiencing branding therapy. Her innocuous questions reveal the answers reaching the core of your work. Then, as an entrepreneur, you move on with your business with clarity.

Caroline Stokes

Founder + CEO


ST IMG_4610.jpg

You can keep skimming

the surface of complacency or you can get 90 minutes of life-changing advice. Make a decision

and make it right.

Stacey Turmel

Legal Compliance Attorney



Just like her promise to zing your brand, Van will spark your creative juices,

draw out your story,

play back your thoughts,

zone in on your essence, and it will be a blast:

A day when time will stand still and your unconscious takes form and meaning

with a clarity so obvious you’ll wonder how you didn’t see it. 


Annalie Killian

VP, Strategy & Partnerships

TED speaker

sparks  & honey

New York City








READY TO SHOW UP IN BUSINESS? If you're a curious, open-minded professional who wants to focus on daring to reimagine your world, let's recalibrate the way you perceive your brand and your business -- in a way that's more meaningful, relevant and more purposeful to you.

That's what WALKING OUTSIDE THE LINE is all about. 


Of course, feeling more exuberant (along the way) makes a big difference. That's the reward of daring to show up. Because it means you're showing up more authentically. 


Inspiring. Intense. Intuitive. Exhilarating. Life Changing. Results oriented. If you're looking to have an outside perspective on all that you are doing around your organization or your own business brand, reach out and and let's have a talk about working together -- email A couple of options include:





Because I’m talking to many people who are passionate about what they do and they're hopeful about their future BUT they're feeling more compelled to create a more scintillating, more human and more meaningful brand for their business. Starting with a crafting a compelling brand story makes the difference. Starting with daring to be more creative, more playful is the magic piece.



1. Creativity + Storytelling Learn how to tap into your own authentic story about who you are, what you do and why it matters.


2 Brand Behavior Become aware of the extent to which you show up in your business (like you mean it) and how that actually impacts your potential audience.


3 Master of Serious Play Build trust, bring compassion, a heightened sensitivity and the ability to put yourself in someone else’s position.  This is about rethinking the tone of your voice.


4 Emotional Intelligence Share your story in a new, provocative way. It’s what helps people connect emotionally with you.


5 Meaning + Purpose Spot the difference between your offering of Intangible vs Tangible deliverables. What’s the difference? It will help explain your WHY.


6 Values Your values shape and define who you are. When you can identify and champion your own values (own, live,  breathe them), people feel the difference. 




IMAGINE: A CAFFEINATED JOLT Imagine a clarified vision around your brand's behavior and business’ undeniable value. A supportive, sophisticated space to plot and play and collaborate. And create a dose of bold storytelling that enhances your brand.

DISCOVER YOUR WHY After all, it’s much more meaningful than WHAT you do or HOW you do it. Because once you know your WHY, you’ll be able to reframe everything you do. PS People will feel the difference.  This is about zeroing in on that scintillating spark of yours. It's what gives your brand its own highly-idiosyncratic edge.

KEEPING YOUR CLIENTS AT ARM'S LENGTH/ NOT AN OPTION  We'll work on how to communicate that you are who you say you are. After all, people can spot a Dead Brand Walking a mile away, right? The clues" A listless energy. Lights are off. No one's at home.


AMP UP YOUR BRAND'S ENERGY QUOTIENT If it's lacking luster, we'll work out what kind of energy you can bring to the table. This will impact your visibility and credibility factor. We’ll look at what’s working and then, what’s shooting you in the foot. We’ll enhance the emotional intelligence behind your brand (EQ) because people today are longing to connect in a more transparent and authentic way.



Let's face it: Creating an engaging & irresistible business brand – with a high emotional quotient – has never been more critical. The good news? It's going to be exactly what leads people to want to know you, trust you, hire you and work with you


nick strav pic.jpg

Nimble, imaginative, passionate, expert, curious, truth teller – all things that elevate a brand engagement with Mary van de Wiel from utterly effective to truly fabulous. 


Nick Stravs


C-Matrix Communications, Lausanne, Switzerland

Van is a one-off. Her creative energy is awesome. She has great style. But most importantly she really understands what makes brands tick — both on the inside and outside in
the market place.

When we worked together in Sydney, she was way ahead of the game, so it’s no surprise to me that today she is

an acknowledged leader and innovator in the global branding space.

Julian Canny

Consultant & Agency Founder

Sydney, Australia

Simon Sinek - START WITH WHY
Dorie Clark -


 Fact 1:  Emotional intelligence and self awareness  are today’s meta-skills for creating an irresistible brand. Courage and the desire to be transparent is always going to resonate and hit home with people.  Ready to handle that?

Fact 2:  We're now having more conversations 24/7 with more people than ever before. Hello, Zoom. Imagine: thousands of snippets of dialog whirling around your brain. Are you paying enough attention to the story you're actually communicating out there? Are you minding your brand's behavior?  


Fact 3: Your values shape and define who you are, what you do and why you do it. When you can identify and champion your own values (own, live and breath them), your brand is going to be much more compelling. People will feel the difference. How are you doing on this front?


Fact 4:  We’re living in new world. Your brand now needs more clarity in order to make more meaningful connections that are actually going matter to people. How do you think your brand would score on this one?


Fact 5:   Confused minds don’t buy. So if you’re paying attention to what people are longing for and make it easy for them to work with you or buy from you__ you’re going to be way ahead of the pack. Are you offering a transformational experience? If yes, are you noticing people’s eyes gleaming? Hearts beating faster?


Fact 6:  There’s a chance your brand’s invisible clues might be shooting you in the foot and getting in the way of your business success. Ready to take a look at those invisible triggers?

Fact 7:  If you’re willing to go deep and look at recognizing your own value, it’s going to help your business brand get recognized. It’ll help get you noticed, attract clients and consulting opportunities.








bottom of page