LET'S WORK TOGETHER
Life, as we know it, has changed. There's no doubt about that.
That's why daring to show up in your business,
being transparent and walking outside the line, right now,
has never been more important.
Dubbed brand psychologist by Time Inc. Magazines,
I'm passionate about helping individuals recognize who they are (so others can) and be more daring
in their thinking, actions and ways of being.
We're talking about self expression + living boldly and how you want to be seen, valued and recognized.
I came away from an inspiration call with Van completely
super-charged with my mission. With Van, you’re experiencing branding therapy. Her innocuous questions reveal the answers reaching the core of your work. Then, as an entrepreneur, you move on with your business with clarity.
Founder + CEO
READY TO SHOW UP IN BUSINESS?
Many executive women and creative entrepreneurs right now are passionate about what they do and they're hopeful about their future BUT they're feeling frustrated and not sure HOW to create a more scintillating, more human and more meaningful brand for their business.
If that sounds familiar, think about daring to be more creative and playful. Because that's the magic piece. It's what makes all the difference.
Because I believe your brand's most important job is to fully express who you are, what you do, why it matters and why any of us should give a damn.
It all starts with LIVING BOLDLY and SELF EXPRESSION. Pulling back the layers. And looking at what makes you tick. That's exactly when you'll feel the MOST recognized, valued and confident.
Ready to shift your thinking around your brand?
LET'S WORK TOGETHER 1:1
Inspiring. Intense. Intuitive. Exhilarating. Life Changing. Results oriented. If you're looking to have an outside perspective on all that you are doing around your organization or your business brand, let's talk.
Because if you're looking for life-changing and eclectic insights that regularly come up in these intensive branding programs, you're in the right place.
• 1 x 90-MIN BRAND SPARK STRATEGY SESSION + BRAND AUDIT
If you're concerned your brand might be on autopilot, dysfunctional or perhaps irrelevant, you might have already fallen into the Dead Brand Walking trap. Let's fix that!
Because if you're longing for a more creative, exuberantly scintillating and a meaningful brand, we'll focus on tapping into your own unique, creative spark and give it a voice.
There's only one catch. You can't be risk averse! I work fast so I'll be right there to support you and work out what's holding you back AND what's making you tick.
Before we start, I'll review your website, social media and I'll pick up on exactly what's driving you crazy and what your biggest point of pain is all about. That's when the magic starts __and we'll identify your own core creative energy.
Just like her promise to zing your brand, Van will spark your creative juices,
draw out your story,
play back your thoughts,
zone in on your essence, and it will be a blast:
A day when time will stand still and your unconscious takes form and meaning
with a clarity so obvious you’ll wonder how you didn’t see it.
VP, Strategy & Partnerships
sparks & honey
New York City
• 3 x 90 MIN INTENSIVE SESSIONS + YOUR OWN DYNAMIC, BESPOKE TAGLINE
Three x 90 min coaching sessions
Includes ongoing email support between sessions
DOES THIS SOUND LIKE YOU RIGHT NOW?
1) You know you're on the right track but you still feel your brand is not fully communicating who you are. So we'll pull back and start understanding what's behind your WHY could be the answer here.
2) You know you're not zeroing in on that scintillating spark of yours. It's what gives your brand its own highly-idiosyncratic edge. But you can't seem to tap into it, right? We'll tap into what's really going on and get up close and personal round that intuitive spark of yours. Guaranteed.
3) You're reluctant to go deeper in order to recognize your true value. Even though you know it's going to help position you an authority in your field, yes? This is a critical piece in invigorating your brand. And this is where you'll get to live and breathe your values 24/7. PS People will notice the difference.
YOU'LL WALK AWAY WITH:
• A review of your site, social media and feedback to all your concerns.
• A compellingly honest Mini-Brand Audit.
• Understanding three specific things about your business brand:
(i) How to start defining who you are (and what that even means about your identity.)
(ii) How to succinctly and irresistibly explain what you do (so everyone picks up on your CREATIVE BRAND SPARK immediately.)
(iii) How to articulate your WHY (and why that even matters)
(iv) BONUS: Your own bespoke copy for your tagline that will match your unique business brand energy.
Nimble, imaginative, passionate, expert, curious, truth teller – all things that elevate a brand engagement with Mary van de Wiel from utterly effective to truly fabulous.
Montreux, Switzerland + Sydney, Australia
Van is a one-off. Her creative energy is awesome. She has great style. But most importantly she really understands what makes brands tick — both on the inside and outside in
the market place.
When we worked together in Sydney, she was way ahead of the game, so it’s no surprise to me that today she is
an acknowledged leader and innovator in the global branding space.
Consultant & Agency Founder
WHAT'S THE MAGIC PIECE HERE?
So many people right now are passionate about what they do and they're hopeful about their future BUT they're feeling frustrated and not sure HOW to create a more scintillating, more human and more meaningful brand for their business. If that sounds familiar, think about daring to be more creative and playful. Because that's the magic piece. It's what makes all the difference.
YOU CAN COUNT ON THESE OUTCOMES.
1 Creativity + Storytelling Learn how to tap into your own authentic story about who you are, what you do and why it matters. This is living more BOLDLY in your personal and professional life.
2 Brand Behavior Become aware of the extent to which you show up in your business (like you mean it) and how that actually impacts your potential audience.
3 Master of Serious Play Build trust, bring compassion, a heightened sensitivity and the ability to put yourself in someone else’s position. This is about rethinking the tone of your voice.
4 Emotional Intelligence Share your story in a new, provocative way. It’s what helps people connect emotionally with you.
5 Meaning + Purpose Spot the difference between your Tangible Offering vs your Intangible Deliverables. What’s the difference? It will help explain your WHY.
6 Values Your values shape and define who you are. When you can identify and champion your own values (own, live, breathe them), people feel the difference.
YOU CAN ALSO COUNT ON:
DISCOVER YOUR WHY After all, it’s much more meaningful than WHAT you do or HOW you do it. Because once you know your WHY, you’ll be able to reframe everything you do. PS People will feel the difference. This is about zeroing in on that scintillating spark of yours. It's what gives your brand its own highly-idiosyncratic edge.
KEEPING YOUR CLIENTS AT ARM'S LENGTH/ NOT AN OPTION We'll work on how to communicate that you are who you say you are. After all, people can spot a Dead Brand Walking a mile away, right? The clues" A listless energy. Lights are off. No one's at home.
AMP UP YOUR BRAND'S ENERGY QUOTIENT If it's lacking luster, we'll work out what kind of energy you can bring to the table. This will impact your visibility and credibility factor. We’ll look at what’s working and then, what’s shooting you in the foot. We’ll enhance the emotional intelligence behind your brand (EQ) because people today are longing to connect in a more transparent and authentic way.
LET'S FACE IT. THIS IS AN EMBOLDENING STRATEGY.
Creating an engaging & irresistible business brand – with a bold emotional quotient – has never been more critical. The good news? It's going to be exactly what leads people to want to know you, trust you, hire you and work with you.
Get in touch and let's talk about what's at the top of your priority list and let's make this happen!
7 FACTS TO WRAP YOUR HEAD AROUND FIRST
Fact 1: Emotional intelligence and self awareness are today’s meta-skills for creating an irresistible brand. Courage and the desire to be transparent is always going to resonate and hit home with people. Ready to handle that?
Fact 2: We're now having more conversations 24/7 with more people than ever before. Hello, Zoom. Imagine: thousands of snippets of dialog whirling around your brain. Are you paying enough attention to the story you're actually communicating out there? Are you minding your brand's behavior?
Fact 3: Your values shape and define who you are, what you do and why you do it. When you can identify and champion your own values (own, live and breath them), your brand is going to be much more compelling. People will feel the difference. How are you doing on this front?
Fact 4: We’re living in new world. Your brand now needs more clarity in order to make more meaningful connections that are actually going matter to people. How do you think your brand would score on this one?
Fact 5: Confused minds don’t buy. So if you’re paying attention to what people are longing for and make it easy for them to work with you or buy from you__ you’re going to be way ahead of the pack. Are you offering a transformational experience? If yes, are you noticing people’s eyes gleaming? Hearts beating faster?
Fact 6: There’s a chance your brand’s invisible clues might be shooting you in the foot and getting in the way of your business success. Ready to take a look at those invisible triggers?
Fact 7: If you’re willing to go deep and look at recognizing your own value, it’s going to help your business brand get recognized. It’ll help get you noticed, attract clients and consulting opportunities.