LET'S WORK TOGETHER
Life, as we know it, has changed. There's no doubt about that.
That's why daring to show up in your business,
being transparent and walking outside the line, right now,
has never been more important.
Dubbed brand psychologist by Time Inc. Magazines,
I'm passionate about helping individuals recognize who they are (so others can) and be more daring
in their thinking, actions and ways of being.
​
We're talking about self expression and how you want to be seen, valued and recognized.
​
I came away from an inspiration call with Van completely
super-charged with my mission. With Van, you’re experiencing branding therapy. Her innocuous questions reveal the answers reaching the core of your work. Then, as an entrepreneur, you move on with your business with clarity.
​
Caroline Stokes
Founder + CEO
FORWARD
theforward.co
​
​
READY TO SHOW UP IN BUSINESS?
​
So many creative entrepreneurs right now are passionate about what they do and they're hopeful about their future BUT they're feeling frustrated and not sure HOW to create a more scintillating, more human and more meaningful brand for their business.
If that sounds familiar, think about daring to be more creative and playful. Because that's the magic piece. It's what makes all the difference!
Because I believe your brand's most important job is to fully express who you are, what you do, why it matters and why any of us should give a damn.
​
It all starts with SELF EXPRESSION. Pulling back the layers. And looking at what makes you tick. That's exactly when you'll feel the MOST recognized, valued and confident.
Ready to shift your thinking around your brand?
​
​
LET'S WORK TOGETHER 1:1
Inspiring. Intense. Intuitive. Exhilarating. Life Changing. Results oriented. If you're looking to have an outside perspective on all that you are doing around your organization or your business brand, let's talk.
Because if you're looking for life-changing and eclectic insights that regularly come up in these intensive branding programs, you're in the right place.
You can keep skimming
the surface of complacency or you can get 90 minutes of life-changing advice. Make a decision
and make it right.
​
Stacey Turmel
Legal Compliance Attorney
​• 1 x 90-MIN BRAND SPARK STRATEGY SESSION + BRAND AUDIT
If you're concerned your brand might be on autopilot, dysfunctional or perhaps irrelevant, you might have already fallen into the Dead Brand Walking trap. Let's fix that!
​
Because if you're longing for a more creative, exuberantly scintillating and a meaningful brand, we'll focus on tapping into your own unique, creative spark and give it a voice!
There's only one catch. You can't be risk averse! I work fast so I'll be right there to support you and work out what's holding you back AND what's making you tick.
​
Before we start, I'll send you comprehensive Brand Audit Questionnaire __ so after reviewing that and your website and social media, I'll pick up on exactly what's driving you crazy and what your biggest point of pain is all about. That's when the magic starts __and we'll identify your own Brand Spark!
Just like her promise to zing your brand, Van will spark your creative juices,
draw out your story,
play back your thoughts,
zone in on your essence, and it will be a blast:
A day when time will stand still and your unconscious takes form and meaning
with a clarity so obvious you’ll wonder how you didn’t see it.
Annalie Killian
VP, Strategy & Partnerships
TED speaker
sparks & honey
New York City
​
​
​
​​• 3 x 90 MIN INTENSIVE SESSIONS + YOUR OWN DYNAMIC, BESPOKE TAGLINE
Three x 90 min coaching sessions
Includes ongoing email support between sessions
​
DOES THIS SOUND LIKE YOU RIGHT NOW?
1) You know you're on the right track but you still feel your brand is not fully communicating who you are. So we'll pull back and start understanding what's behind your WHY could be the answer here.
​
2) You know you're not zeroing in on that scintillating spark of yours. It's what gives your brand its own highly-idiosyncratic edge. But you can't seem to tap into it, right? We'll tap into what's really going on and get up close and personal round that intuitive spark of yours. Guaranteed.
3) You're reluctant to go deeper in order to recognize your true value. Even though you know it's going to help position you an authority in your field, yes? This is a critical piece in invigorating your brand. And this is where you'll get to live and breathe your values 24/7. PS People will notice the difference.
​
​
YOU'LL WALK AWAY WITH:
• A review of your site, social media and feedback to your answers from a comprehensive Brand Questionnaire
• A compellingly honest Mini-Brand Audit
• Understanding three specific things about your business brand:
(i) How to start defining who you are (and what that even means about your identity.)
(ii) How to succinctly and irresistibly explain what you do (so everyone picks up on your CREATIVE BRAND SPARK immediately.)
(iii) How to articulate your WHY (and why that even matters)
(iv) BONUS: Your own bespoke copy for your tagline that will match your unique Brand Spark.
​
Nimble, imaginative, passionate, expert, curious, truth teller – all things that elevate a brand engagement with Mary van de Wiel from utterly effective to truly fabulous.
Nick Stravs
Principal
Montreux, Switzerland + Sydney, Australia
Van is a one-off. Her creative energy is awesome. She has great style. But most importantly she really understands what makes brands tick — both on the inside and outside in
the market place.
When we worked together in Sydney, she was way ahead of the game, so it’s no surprise to me that today she is
an acknowledged leader and innovator in the global branding space.
​
Julian Canny
Consultant & Agency Founder
Sydney, Australia
![PamLevine18051-sq[1].jpg](https://static.wixstatic.com/media/c5d13f_f602cbbb98224234872aa5ce784eb6ac~mv2.jpg/v1/fill/w_120,h_120,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/PamLevine18051-sq%5B1%5D.jpg)
Insightful with a remarkable ability to get to the heart of the matter, you listened -- then brilliantly zeroed in to help reinvigorate my business.
You cracked something wide open for me! Thanks, Van.
Pam Levine
Brand Experience Specialist
Levine Luxury Branding
New York City
​
​
WHAT'S THE MAGIC PIECE HERE?
So many people right now are passionate about what they do and they're hopeful about their future BUT they're feeling frustrated and not sure HOW to create a more scintillating, more human and more meaningful brand for their business. If that sounds familiar, think about daring to be more creative and playful. Because that's the magic piece. It's what makes all the difference.
​
​
YOU CAN COUNT ON THESE OUTCOMES.
1 Creativity + Storytelling Learn how to tap into your own authentic story about who you are, what you do and why it matters.
2 Brand Behavior Become aware of the extent to which you show up in your business (like you mean it) and how that actually impacts your potential audience.
3 Master of Serious Play Build trust, bring compassion, a heightened sensitivity and the ability to put yourself in someone else’s position. This is about rethinking the tone of your voice.
4 Emotional Intelligence Share your story in a new, provocative way. It’s what helps people connect emotionally with you.
5 Meaning + Purpose Spot the difference between your Tangible Offering vs your Intangible Deliverables. What’s the difference? It will help explain your WHY.
6 Values Your values shape and define who you are. When you can identify and champion your own values (own, live, breathe them), people feel the difference.
YOU CAN ALSO COUNT ON:
DISCOVER YOUR WHY After all, it’s much more meaningful than WHAT you do or HOW you do it. Because once you know your WHY, you’ll be able to reframe everything you do. PS People will feel the difference. This is about zeroing in on that scintillating spark of yours. It's what gives your brand its own highly-idiosyncratic edge.
​
KEEPING YOUR CLIENTS AT ARM'S LENGTH/ NOT AN OPTION We'll work on how to communicate that you are who you say you are. After all, people can spot a Dead Brand Walking a mile away, right? The clues" A listless energy. Lights are off. No one's at home.
AMP UP YOUR BRAND'S ENERGY QUOTIENT If it's lacking luster, we'll work out what kind of energy you can bring to the table. This will impact your visibility and credibility factor. We’ll look at what’s working and then, what’s shooting you in the foot. We’ll enhance the emotional intelligence behind your brand (EQ) because people today are longing to connect in a more transparent and authentic way.
​
LET'S FACE IT. THIS IS AN EMBOLDENING STRATEGY.
Creating an engaging & irresistible business brand – with a bold emotional quotient – has never been more critical. The good news? It's going to be exactly what leads people to want to know you, trust you, hire you and work with you.
Get in touch and let's talk about what's at the top of your priority list and let's make this happen!
MARYVANDEWIEL.COM
ESSENTIAL READING:
7 FACTS TO WRAP YOUR HEAD AROUND FIRST
​
Fact 1: Emotional intelligence and self awareness are today’s meta-skills for creating an irresistible brand. Courage and the desire to be transparent is always going to resonate and hit home with people. Ready to handle that?
​
Fact 2: We're now having more conversations 24/7 with more people than ever before. Hello, Zoom. Imagine: thousands of snippets of dialog whirling around your brain. Are you paying enough attention to the story you're actually communicating out there? Are you minding your brand's behavior?
Fact 3: Your values shape and define who you are, what you do and why you do it. When you can identify and champion your own values (own, live and breath them), your brand is going to be much more compelling. People will feel the difference. How are you doing on this front?
Fact 4: We’re living in new world. Your brand now needs more clarity in order to make more meaningful connections that are actually going matter to people. How do you think your brand would score on this one?
Fact 5: Confused minds don’t buy. So if you’re paying attention to what people are longing for and make it easy for them to work with you or buy from you__ you’re going to be way ahead of the pack. Are you offering a transformational experience? If yes, are you noticing people’s eyes gleaming? Hearts beating faster?
Fact 6: There’s a chance your brand’s invisible clues might be shooting you in the foot and getting in the way of your business success. Ready to take a look at those invisible triggers?
​
Fact 7: If you’re willing to go deep and look at recognizing your own value, it’s going to help your business brand get recognized. It’ll help get you noticed, attract clients and consulting opportunities.
I came away from an inspiration call with Van completely
super-charged with my mission. With Van, you’re experiencing branding therapy. Her innocuous questions reveal the answers reaching the core of your work. Then, as an entrepreneur, you move on with your business with clarity.
​
Caroline Stokes
Founder + CEO
FORWARD
theforward.co
​
​
READY TO SHOW UP IN BUSINESS?
If you're a curious, exuberant and open-minded entrepreneur who wants to reimagine your business and your world, let's work together and see what's the most meaningful, relevant and more purposeful direction for you and your brand!
Because I believe your brand's most important job is to fully express who you are, what you do, why it matters and why any of us should give a damn.
​
It all starts with SELF EXPRESSION. Pulling back the layers. And looking at what makes you tick. That's exactly when you'll feel the MOST recognized, valued and confident.
Ready to shift your thinking around your brand?
​
​
LET'S WORK TOGETHER 1:1
Inspiring. Intense. Intuitive. Exhilarating. Life Changing. Results oriented. If you're looking to have an outside perspective on all that you are doing around your organization or your business brand, let's talk.
Because if you're looking for life-changing and eclectic insights that regularly come up in these intensive branding programs, you're in the right place.
You can keep skimming
the surface of complacency or you can get 90 minutes of life-changing advice. Make a decision
and make it right.
​
Stacey Turmel
Legal Compliance Attorney
Just like her promise to zing your brand, Van will spark your creative juices,
draw out your story,
play back your thoughts,
zone in on your essence, and it will be a blast:
A day when time will stand still and your unconscious takes form and meaning
with a clarity so obvious you’ll wonder how you didn’t see it.
Annalie Killian
VP, Strategy & Partnerships
TED speaker
sparks & honey
New York City
​
​
​
​• 1 x 90-MIN POWER STRATEGY SESSION + BRAND AUDIT QUESTIONNAIRE
If you're concerned your brand might be on autopilot, dysfunctional or perhaps irrelevant, you might have already fallen into the Dead Brand Walking trap. That's a serious issue...
​
So we'll focus on bringing a more vibrant and exuberant purpose back to the table. There's only one catch. You can't be risk averse! I work fast so I'll be right there to support you and work out what's holding you back AND what's making you tick. Before we start, I'll already know (thanks to a questionnaire) exactly what's driving you crazy and what your biggest point of pain is all about.
​​• 3 x 90 MIN INTENSIVE SESSIONS + VITALLY FRESH TAGLINE
Three x 90 min coaching sessions
Includes ongoing email support between sessions
​
Does this sound like you right now?
1) You know you're on the right track but you still feel your brand is not fully communicating who you are. So we'll pull back and start understanding what's behind your WHY could be the answer here.
​
2) You know you're not zeroing in on that scintillating spark of yours. It's what gives your brand its own highly-idiosyncratic edge. But you can't seem to tap into it, right? We'll tap into what's really going on and get up close and personal round that intuitive spark of yours. Guaranteed.
3) You're reluctant to go deeper in order to recognize your true value. Even though you know it's going to help position you an authority in your field, yes? A critical piece in expanding your brand, this is where you'll get to live and breathe your values 24/7. People will notice the difference.
4) You're done. You're ready to walk away from your current state of brand anxiety but you have absolutely no idea WHERE to start? We will take a close look at what motivates, excites and drives you? We'll see what's the missing piece and together, you'll walk away knowing your true worth. (You'll also walk with a spring in you step and a twinkle in your eye!)
After getting to know you, reviewing your site and studying your answers to a comprehensive Brand Questionnaire, I'll deliver a compellingly honest Mini-Brand Audit, and then we'll start specifically looking at three things:
(i) How to start defining who you are
(ii) How to succinctly, irresistibly explain what you do (so everyone gets it immediately)
(iii) And then, we'll be working on your WHY so you'll walk away with your refreshed and unique tagline.
Nimble, imaginative, passionate, expert, curious, truth teller – all things that elevate a brand engagement with Mary van de Wiel from utterly effective to truly fabulous.
Nick Stravs
Principal
C-Matrix Communications, Lausanne, Switzerland
Van is a one-off. Her creative energy is awesome. She has great style. But most importantly she really understands what makes brands tick — both on the inside and outside in
the market place.
When we worked together in Sydney, she was way ahead of the game, so it’s no surprise to me that today she is
an acknowledged leader and innovator in the global branding space.
​
Julian Canny
Consultant & Agency Founder
Sydney, Australia
Insightful with a remarkable ability to get to the heart of the matter, you listened -- then brilliantly zeroed in to help reinvigorate my business.
You cracked something wide open for me! Thanks, Van.
Pam Levine
Brand Experience Specialist
Levine Luxury Branding
New York City
​
​
• 1:1 COACHING PACKAGE: 3 MONTHS
Six x 90 min coaching sessions
Includes ongoing email support between sessions
Imagine what this would feel like:
• You want to transform your mindset and present yourself easily to THOSE who most need your work.
​
• You want to nail your brand story and messaging in the most real, human way so your audience can get to know, like and trust you.
​
• Or you want to create a new service or offering (you name it) and want to make sure your brand is exuberantly positioned and poised to sway, inspire and influence your new audience, yes? We'll work out the strategy for the next three months with your top priorities and then we'll go step by step. I'll work with you (as your private copywriter) to craft a compelling brand story that will hit home and we'll address all your issues that are needing some care and attention. Your brand will be totally re-energized!
WHAT'S THE MAGIC PIECE HERE?
So many people right now are passionate about what they do and they're hopeful about their future BUT they're feeling frustrated and not sure HOW to create a more scintillating, more human and more meaningful brand for their business. If that sounds familiar, think about daring to be more creative and playful. Because that's the magic piece. It's what makes all the difference.
​
​
YOU CAN COUNT ON THESE OUTCOMES.
1 Creativity + Storytelling Learn how to tap into your own authentic story about who you are, what you do and why it matters.
2 Brand Behavior Become aware of the extent to which you show up in your business (like you mean it) and how that actually impacts your potential audience.
3 Master of Serious Play Build trust, bring compassion, a heightened sensitivity and the ability to put yourself in someone else’s position. This is about rethinking the tone of your voice.
4 Emotional Intelligence Share your story in a new, provocative way. It’s what helps people connect emotionally with you.
5 Meaning + Purpose Spot the difference between your Tangible Offering vs your Intangible Deliverables. What’s the difference? It will help explain your WHY.
6 Values Your values shape and define who you are. When you can identify and champion your own values (own, live, breathe them), people feel the difference.
YOU CAN ALSO COUNT ON:
DISCOVER YOUR WHY After all, it’s much more meaningful than WHAT you do or HOW you do it. Because once you know your WHY, you’ll be able to reframe everything you do. PS People will feel the difference. This is about zeroing in on that scintillating spark of yours. It's what gives your brand its own highly-idiosyncratic edge.
​
KEEPING YOUR CLIENTS AT ARM'S LENGTH/ NOT AN OPTION We'll work on how to communicate that you are who you say you are. After all, people can spot a Dead Brand Walking a mile away, right? The clues" A listless energy. Lights are off. No one's at home.
AMP UP YOUR BRAND'S ENERGY QUOTIENT If it's lacking luster, we'll work out what kind of energy you can bring to the table. This will impact your visibility and credibility factor. We’ll look at what’s working and then, what’s shooting you in the foot. We’ll enhance the emotional intelligence behind your brand (EQ) because people today are longing to connect in a more transparent and authentic way.
​
LET'S FACE IT. THIS IS AN EMBOLDENING STRATEGY.
Creating an engaging & irresistible business brand – with a bold emotional quotient – has never been more critical. The good news? It's going to be exactly what leads people to want to know you, trust you, hire you and work with you.
​
ESSENTIAL READING:
7 FACTS TO WRAP YOUR HEAD AROUND FIRST
​
Fact 1: Emotional intelligence and self awareness are today’s meta-skills for creating an irresistible brand. Courage and the desire to be transparent is always going to resonate and hit home with people. Ready to handle that?
​
Fact 2: We're now having more conversations 24/7 with more people than ever before. Hello, Zoom. Imagine: thousands of snippets of dialog whirling around your brain. Are you paying enough attention to the story you're actually communicating out there? Are you minding your brand's behavior?
Fact 3: Your values shape and define who you are, what you do and why you do it. When you can identify and champion your own values (own, live and breath them), your brand is going to be much more compelling. People will feel the difference. How are you doing on this front?
Fact 4: We’re living in new world. Your brand now needs more clarity in order to make more meaningful connections that are actually going matter to people. How do you think your brand would score on this one?
Fact 5: Confused minds don’t buy. So if you’re paying attention to what people are longing for and make it easy for them to work with you or buy from you__ you’re going to be way ahead of the pack. Are you offering a transformational experience? If yes, are you noticing people’s eyes gleaming? Hearts beating faster?
Fact 6: There’s a chance your brand’s invisible clues might be shooting you in the foot and getting in the way of your business success. Ready to take a look at those invisible triggers?
​
Fact 7: If you’re willing to go deep and look at recognizing your own value, it’s going to help your business brand get recognized. It’ll help get you noticed, attract clients and consulting opportunities.